Zoya Goes Pretty is a local producer of raw cosmetic products, finding their way to the international market. Our goal was to create a visually appealing website to entice sales and help their commercial partners communicate Zoya's brand ethos.
My point was to show the key benefits of using pure, natural ingredients, coming from all over the globe. Each country of origin is represented with a badge.
Every main ingredient and country of origin are illustrated with a hand-drawn sketch.
Depending on their active ingredient, a different color code is used for each product.
Using a combination of inspiring images and intelligently crafted copy, we let visitors explore more about Zoya's miraculous butters and oils.
The result is a beautiful e-commerce website with rich visual elements to create a better experience of the brand. It has a full catalog and integrated online shopping functionality, a blog, newsletter sign up and more.