Carlos Arner
Brand Identity, Websites & Creative Services
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Identity

PARALLEL 43° CAFÉ

Branding Food For Life.
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SUMMARY

I was invited to design the brand identity for a new vegetarian cafe in Sofia, offering a selection of healthy fresh food and drinks.
CATEGORY
Identity
ROLE
Design
CREATED
2017
Website

CONCEPT

Defining its personality around the idea of using organic, ethically produced ingredients to make delicious healthy food, I created the identity and the key graphic elements for the menu and packaging.

LOGO VERSIONS

For flexibility, I created three arrangements of the logo: a standard version, a small, short version and a horizontal version.